What is Hanfu and Why do Young Chinese Consumers Love it? Thus, these three types of clothes are nicknamed the “Three Broke Sisters” among Chinese consumers. So much so that these three types of clothing are now a 10 billion RMB market. The revitalization of Hanfu culture owes much to technological advancements and educational initiatives that have made traditional attire more accessible and appealing to younger generations. Only the crowns of empresses and crown princesses (wife of crown prince) can have temple ornaments adorned, with the empress’s crown having 6 blades of temple ornaments (3 on each side). Diyi worn with phoenix crown. In a newly minted tradition, the bride and groom also invited family members and friends to play them in a marital game of Go by placing a black stone on their board, symbolizing how the couple commits to making strategic decisions together as a wedded couple. “It puts a couple through the kind of shared trauma that bonds you and fortifies you for whatever may come next, whether it be war, disease, or children who never sleep.

Red symbolizes joy and good fortune, while blue may represent tranquility and wisdom. The ceremony was officiated by the couple’s good friend from Princeton, Itamar Bar-Zakay. A stunning bouquet by Brute Botanical greeted guests at the welcome party hosted by Kit Tobin, a close family friend. The beauty of one’s clothes in Chinese society, now and then, also is a nod to their inherent position in society and their presumed wealth of their family. After the Rube Goldberg Machine demo, the newlyweds hit the dance floor with close friends and family. An antique, pink cheongsam short early 1900s dresser was repurposed as a “ramen bar,” stocked full of the bride’s favorite brand of cup noodles for guests to enjoy as a late-night snack break from the dance floor. For dessert, guests enjoyed Fried Chicken Ice Cream by Life Raft Treats and a dish-sponge cake served with lemon-elderberry syrup in mini refurbished dish soap bottles. Watercress soup served in assorted demi-tasses, part of the DeYoung and Tobin Collection. Chen Chen (辰辰), manager of a Taobao Hanfu store called Rumeng Nishang (如梦霓裳) said they founded the store in 2007. But Hanfu was not popular back then and they sold around 10 pieces every month.

She is also daydreaming about new goals, including a few bucket list items such as walking in a hanfu fashion show in China and designing her own modernised hanfu for her store. Items that attracted dangerous attention if caught in the public included jeans, high heels, Western-style coats, ties, jewelry, cheongsams, and long hair. And this is when Hanfu showed up after a long time of being silent in public. However after seeing how some people take time and care to ensure they wear it the right way, it made me think that, yes, it can be appreciated by a wider audience. Slits can also be found at both sides of the lower hems of the bodice. It’s Taobao. Unlike our everyday clothes which we can pick them up in offline stores, you don’t find Hanfu stores easily, even now. “From the other side of this experience, I believe that planning a wedding is supposed to be as hellish as it often is,” Justine muses when asked how she feels about everything now. Now there are over 600K posts about Hanfu on Xiaohongshu. Analyzing market trends over the years, the development of the hanfu industry can be approximated into four stages.

Now, their sales volume reaches over 10k a month. What started as a niche interest has blossomed into a mainstream cultural phenomenon, with sales skyrocketing annually. The development and maturation of Chinese social media channels has also helped the trend go mainstream. This also helped Hanfu to become known by more people. The shenyi was still the favored style of dress for the Han people and the Huns alike. They have strong sense of community since not everyone is interested in this dressing style and they have a strong a sense of belonging finding someone who shares the same interest. The market is very popular gothic clothing, lolita dress, and other dark style clothing, which are young people’s favorite. Dressing up in hanfu, JK uniforms and Lolita costumes used to be considered a niche hobby, but now, chinese horse face skirt young Chinese consumers have embraced these trends. The majority of Hanfu consumers are post-95s and post-00s. In fact, the majority of Chinese people are ethnically Han Chinese. There are dressmakers who have expertise in making dresses for men, create djellaba or a long dress for men. Amongst the famous and popular who have adopted the suit is Kim Jong Un of North Korea.

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